Advertising Services

Permanent Bulletins
Permanent billboards are generally available throughout cities, on Interstates, state and local highways and surface streets. There are usually a number of national companies in each market, plus a few small independents that have excellent locations at competitive prices. Interstate prices range from about $600.00 to more than $15,000.00 per 4-week period or month (depending on the vendor) for an annual contract based on how many people over eighteen are estimated to see the display on a daily basis or Daily Effective Circulation (DEC). For a shorter-term contract, prices increase usually 10-20% per period. Permanent billboard sizes are generally 14’ x 48’; 10’ x 40’; and 10’6” x 36’.

Rotary Programs
Available through different companies, monthly costs generally range from $2,000.00 to $10,000.00 per 4-week period. The rotating ad is moved every 60 to 90 days during the contract term, which is generally a year.. Shorter terms are sometimes available but at increased costs based on 3, 6 & 9-period displays. Rotaries are usually 14’x 48’ illuminated bulletins.

Poster Campaigns
Available throughout the United States, the traditional poster is a 12’x 25’ board that copy is posted upon with a product designed to last for a shorter time than the vinyl used on standard billboards. The costs range from several thousand dollars for a 4-week #25 GRP showing reaching 25% of the market up to $100,000.00, for #100 GRP showings. Poster panels will be located throughout a city and can be used in targeted areas based on whom in the market you wish to reach. The number of panels that comprise a showing are based upon the population within the specific market.

Transit – Bus
A minimum number of ads are usually recommended to ensure adequate coverage. Buses can be fully wrapped, or displays can be put on the sides or backs of the buses. Interior cards are also utilized in many markets that have a strong mass transportation system. Space costs range from $150.00 per month per taillight display to $5,000.00 per month for a full wrap. Some markets include production as part of the monthly cost of a full wrap, other companies charge production separately and reduce the monthly space cost. Production of a full wrap is approximately is $8,000.00. Tails run approximately $100.00 each for production. Other displays are kings, queens (bus sides), and king kongs. If a client is interested in this form of advertising, we can review the bus routes in their market to determine which ones would be most suitable for their needs.

Mobile Media (Truck)
Truck advertising is another medium that is becoming popular in many cities. Vehicles that have been built expressly for the purpose of mobile advertising are available in many markets. Many are scrolling, so a client may purchase space on one side or the rear of the vehicle, or on all ad areas of the truck. Ten advertisements are the norm for each scroll. For someone looking to advertise short-term, costs may range from $500.00 - $1,000.00 per day, depending on the market. For longer-term advertising, rates can range from $800.00 to $3,000.00 per 4-week period, based on the number of ads contracted for on the truck, and on the market.

Mall Media
This product is the kiosk advertising on the mall directories. In general, more than one ad is displayed in the mall. Costs range from $500.00 per 4-week period to $2,500.00 per 4-week period, per ad. Prices may vary from one mall to another within a city.

Airport Advertising
This product is available in differing sizes and quantities in over 150 airports across the United States and abroad. These opportunities range from backlit wall signage to display cases for your product or message. The prices on these products range from $300.00 per month to $10,000.00 per 4-week period plus production, depending on the market. All signage can be combined into packages. These packages can either include multiple locations within one airport or multiple airports. There is a minimum annual contract in most markets. The rate may be reduced with larger purchases or longer contracts.

Taxi Top Program

• Taxi tops are backlit and eye level.
• Taxis are on the road an average of 20 hours per day, providing exposure to 105 people per hour.
• Taxis travel in areas where billboards are not allowed or space is not readily available for advertising.
• Taxi tops are either 2 or 3 sided, depending upon the market.

Taxis are available in most major cities in the US and Puerto Rico. Monthly rates per cab run from $100.00 to $495.00 per taxi.

Cinema Advertising
On screen ads and lobby ads are available in most theaters throughout the country. Most of the ads are now digital. Production charges may be included if the ad is simple. Pricing is based upon the number of screens in each theater and average monthly attendance. Ads may be 15, 30 or 60 seconds in length. The ads generally run 1 time prior to the start of the movie.

Daily Billboards
Available in a limited number of cities within the United States, these are generally full-sized billboards (14’ x 48’) designed to look like theater marquees. The message can be changed daily, and there is no production charge. People tend to look at these boards every day, because they know that the message is always changing. The dailies are an effective tool for recruiting employees, saying thank you and for advertising short-term events. Pricing is about $300.00 per day. The rates decrease for 4 or more days of advertising. Some of the companies will allow a business to buy up to 30 days and bank some of them for future use. The days can be used over a 12-month period.

Homeowners Association Website Advertising
Title Sponsor ads and Connection Sponsor ads are available on a number of Homeowner Association websites. Monthly price is based upon the number of homes in the community. Title Sponsor ads are $.60 per home and only one business per category appears on a community site, with a maximum of 10 Title Sponsors per community. Connection Sponsor ads cost $.30 per home and only two businesses per category appear on a community site, with a maximum of 30 Connection Sponsors per community. This medium provides the opportunity to have residents link to your website and to print the ad or a coupon.

Golf Cart Advertising
Golf cart GPS advertising is available in some golf courses/clubs. The rate is based on whether the hole is a par 3, par 4 or par 5. Through one of the companies, round of golf are included as well as website links and material displays in the clubhouse. Prices in one market range from $2,950.00 per year for a par 3 to $4,950.00 per year for a par 5.

Wallscapes
Generally in larger cities, wallscapes are on sides of buildings and are larger than billboards. They provide spectacular ads that cannot be overlooked. Prices can be as high as $100,000.00 per 4-week period and are usually leased short-term.

Digital Ads
Digital billboards are available in many markets throughout the US. The ads are uploaded by computer and can be changed out with a few hours of the new design being provided. Most digital boards have 6 advertisers whose ads display for 8 seconds each per minute. Costs range from $2,000.00 to $25,000.00 per 4-week period, and may be more expensive in the larger markets. There are no production costs associated with the digital ads.

Other Services
We can also assist with subway and commuter rail advertising, street kiosks, bus shelters and indoor ads (including bathrooms). We are always willing to explore other out-of-home media formats as well. Our goal is to provide our customers with a program that best suits their needs in the most cost effective manner. Please contact us toll free at (866) 701-2587. If you have any questions about any of the media described, or about any other forms of out-of-home advertising in which you may be interested.

We Are Also Able to Provide:

• Graphic Services
• Vinyl Production
• Banners
• Fence Mesh